Anybody could use a little extra money. That’s what this friend said when he came up to me with a proposal regarding Amway. I’d heard a lot about it (mostly just allegations of it being a cult, blah blah) and I had assumed it to be just a glorified pyramid scheme. So I sat and listened to whatever he had to say about it for over an hour. Apparently, they don’t call it a pyramid scheme anymore; it’s called Multi Level Marketing (sic) ! Anyway, I was skeptical from the start and ended up asking a lot of questions and at the end of it all, I was still left unconvinced. Is it that easy to make so much money by doing nothing? Do people really make money off it? How come so many (really) educated people buy into this?
I began digging (it’s not THAT hard with Google).
Amway, set up in 1959 made over $6.5 Billion in 2005 from selling it’s various products (detergents, utensils etc…) and over the years have made the founders; Devos and Van Andel clans billionaires. They use something called a Distributed Marketing System which is nothing more than a pyramid scheme really where people at the top actually earn money and the ones at the bottom mostly dream of getting to the top.
Historically, many Amway distributors in the United States have lost money or barely made minimum wage for their time.
Source: International Business Times
You’re really NOT expected to do anything; you just buy the starter kit which does cost a good amount of money and incidentally, Amway makes most of it’s profits from the sale of these starter kits rather than their so called “100% Reliable Products”. Then you hawk around these products with the hope that you add enough members/sell enough products to join the elite few (Diamonds, Emeralds etc…) who make money.
But it looks like the “little fish” “downline” in Amway have little hope of joining the elite and “miniscule…percentage” that make it really big.
One former Amway distributor recently said, “I lost all I had, great job, my financial future, my wife, children, and soul.”
Source: International Business Times
What is striking of course is that through their various ‘meetings’, Amway has convinced it’s investors that they are actually doing a good thing; financially and morally. These so called meeting have also been accused of functioning like a cult of sorts.
When I told the friend that I needed to do a little reading before I committed to anything, he asked me to NOT go by whatever I find on the net but to simply look up the Forbes List. I do agree that somebody makes money off of all this, but it’s certainly not the ones so down in the chain.
Moreover, Amway’s business model has been declared ‘illegal’ in India and I have a feeling that the 80,000 investors with dollar dreams are in for a bumpy ride!
For further reading:










April 30, 2007
Oh dear … the Internet Echo Chamber strikes. How many things wrong in this post?
1. Amway has NOT been declared illegal in India or anywhere else. In India a disgruntled husband whose wife was making money from Amway and not giving it to him complained to the police it was a pyramid scheme and they shut down the local Amway offices. For one day. The courts immediately reopened them stating Amway was *not* a “pyramid scheme”.
2. In a pyramid scheme you make money by recruiting people. In Amway, if you recruit a million people, and nobody actually buys anything, how much do you make? Zada. Zip. Zero. Zilch. But if you recruit nobody and sell a lot of products, how much do you make? Well .. as much as 50% or so of the RRP of whatever volume you create. Network Marketing, or MLM, is just a marketing strategy for developing that volume, and with good products and good service, people keep buying again and again and again and again
3. The people at “the top” do not make the money in a legitimate MLM like Amway. The people who create the sales volume make the money. I make more than the person who introduced me, who makes more than the person who introduced him. Why? Because the person who did the most work to create the volume in a group gets paid the biggest percentage. Fair system.
3. Amway and Amway IBOs do not make money on the membership fees. None at all. Amway, and Amway IBOS, make money through the sale of products, including Nutrilite/Nutriway, the world’s best selling Nutritional products used and endorsed by the world record holders in the 100m sprint and 100m hurdles. Nutrilite also regularly tops ConsumerLabs “consumer satisfaction survey” and has one numerous awards around the world, including “most trusted brand” status with Reader’s Digest. Amway IBOs also market Artistry, independently rated by Euromonitor as one of the worlds top 5 prestige cosmetics brands, eSpring, technologically the best home water treatment system available, and the best selling, LOC range, some of the worlds first environmentally friendly cleaning products, launched nearly 50 years ago, and more and more and more.
4. You *ARE* expected to “do” something. If you think you make money in Amway by “doing nothing” then you have been badly misinformed. It takes a deal of work, and usually many months or years, to build up a business that generates an ongoing income where you no longer have to work. Exactly like any other business. Bill Gates doesn’t have to work if he doesn’t want to. Why? He started Microsoft but now it runs fine with out him. Same with the WalMart’s and IKEAs etc etc of the world. Build an asset that generates income for you without having to work. But first you have to work without making much money, which is why relatively few people make money through Amway – they don’t do the work, or if they do, not for long enough.
which brings me to -
5. Very few people do much work, but those that do it and build it to a reasonable size will tell you it is worth it. A “diamond” business pays around US$150,000/yr. The average diamond built to that size in about 9 years, but some have done it in less than 1 year. Take 20 years to do it, and then retire. You do the math on how much you’d need safely invested to bring in $150K passive income every year, indexed to inflation. It’s worth it. For those with lesser ambitions, a platinum business pays around US$47,000/yr, part-time. Not bad. There are *thousands* of people around the world who have qualified Diamond, and tens of thousands who have qualified platinum.
So, in summary, Amway is in 80+ countries and territories around the world, it’s been operating nearly 50 years and has not been “made illegal” anywhere. Amway and it’s IBOs have received awards from the UN, US Chamber of Commerce, UNICEF, various governments, untold other organizations etc etc. One of Amway’s founders was a pallbearer at the recent funeral of US President Gerald Ford. Amway’s own brands are respected as some of the best in the world. But it’s not “money for nothing”. You have to work hard. But it’s the best opportunity for most people I’ve ever encountered, and I own a number of businesses.
Check out Get the Facts – The Truth About Amway and Quixtar